In addition, Avnet is introducing its “A-Frame,” a new graphic element to build brand recognition that represents the company’s dedication to progress and collaboration and is used to highlight or frame important moments.
Reach Further embodies the role of the traditional “Sherpa” for Himalayan expeditions who provides the experience and guidance to manage challenging expeditions. The campaign highlights real-world stories of how Avnet has guided entrepreneurs, inventors and makers as they bring their solutions to market, including:
- Owlet. Owlet developed a baby sock that tracks heart rate and oxygen levels in infants, designed to notify parents if levels fall outside preset zones. Avnet helped guide their product to market.
- Ubicquia. Avnet works with Ubicquia to make cities smarter by embedding streetlight sensors that detect threats such as gas leaks, radiation and gunshots, and alert response teams. These same sensors alert rural African communities to the approach of dangerous animals.
“In creating an IoT device that can make a huge impact in cities around the world, Avnet’s scale and scope was invaluable,” said Ubicquia Co-Founder and CTO Tre Zimmerman. “Avnet helped us determine how to not just bring the product to life, but make it better.”
The rebranding culminates several strategic business moves, including the recent acquisitions of Premier Farnell and Hackster.io that Avnet has made to reach further into the conception, design and prototyping processes. These are stages where innovators can benefit most from an exposure to the hardware that will help them bring their products to market. In addition, the launch of Avnet’s MakerSource.io online resource directory provides individuals and startups with access to a comprehensive ecosystem of the strategic and tactical resources needed to turn a pioneering new product vision into a marketable reality, while the Avnet Innovation Lab at Arizona State University provides business consultation and funding for entrepreneurs developing technology, especially new inventions that advance the Internet of Things (IoT).
To see more of Avnet’s Reach Further brand strategy and for more information on Avnet, visit www.avnet.com.
