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Reinventing the customer experience for the hybrid multicloud

NetApp, the data authority for hybrid cloud, announced its reinvention of the customer experience with NetApp Keystone, a program that offers a range of flexible solutions for customers whether they choose to build or buy their cloud infrastructure.

Organizations are digitally transforming to drive competitive advantage. They need to accelerate innovation in today’s real-time world while dealing with the complex reality that data and resources live anywhere and everywhere. In order to address this complexity, today’s IT environments must transform. While the industry has been focused on addressing these needs from a technology standpoint, the incremental improvements to financial options and to the upgrade process haven’t kept pace, until now.

“While the advent of hybrid multicloud brings incredible potential, it has also resulted in increasingly complex environments. At the same time, budgets have contracted this year, creating intense demand to optimize and streamline not only how infrastructures are orchestrated and managed, but also the economics around IT buying,” said Ashish Nadkarni, vice president of IDC’s Infrastructure Systems, Platforms and Technologies Group. “In introducing flexible consumption models and automation-focused products, NetApp is making it significantly simpler not only to use its own products and services, but for IT leaders to modernize, monitor and manage the entirety of their infrastructure.”

“In today’s environment, cloud sets the benchmark for customer experience,” said NetApp CEO George Kurian. “We’ve built and delivered the data fabric strategy to simplify and modernize our customer’s data centers and enable success in the hybrid cloud era. The solutions we are introducing today are an extension of that philosophy – what data fabric has done to simplify and integrate data infrastructure; our new flexible consumption models do at the business level.”

NetApp’s vision is to simplify the business of data services for customers from every perspective: from how they buy and consume products and services to how they run them in their environments and who services them. As a leader in storage systems and software and an innovator in cloud services, with a business that is growing by almost 200% year over year, only NetApp offers the full range of capabilities that customers need to build and manage their unique data fabric to solve the financial, operational, and technical barriers to adopting hybrid multicloud environments.

The Customer Experience Reinvented

NetApp Keystone is a program that offers a range of flexible solutions for customers, whether they choose to build or buy their cloud infrastructure, on their premises or off. Keystone offers the agility, pay-per-use economics, dynamic scaling, and operational simplicity that customers need to be able to consume cloud on their own terms.

Keystone features:

  • Flexibility to mix and match purchases and subscription payment methods
  • Ability to run any NetApp service in any environment—on premises, cloud, and hybrid
  • Freedom to choose how it’s all managed—by NetApp, a partner, or internally
  • Simplified ownership experience that makes it easier to buy, operate and grow starting with NetApp’s new systems, the A400, FAS8300 and FAS8700

Keystone is designed to meet the reality of a hybrid multicloud world where IT teams need to have greater choice, flexibility, and freedom to run and pay for their data services however they want.

“NetApp’s data fabric strategy has been a key element in how we help our customers modernize their infrastructures,” said Ken Farber, President, ePlus Software. “With Keystone we can help our customers build their data fabric via a consumption model that simplifies the experience and complexity of navigating hybrid multi-cloud.”

For more information, visit: www.netapp.com

ELE Times Research Desk
ELE Times Research Deskhttps://www.eletimes.ai
ELE Times provides a comprehensive global coverage of Electronics, Technology and the Market. In addition to providing in depth articles, ELE Times attracts the industry’s largest, qualified and highly engaged audiences, who appreciate our timely, relevant content and popular formats. ELE Times helps you build awareness, drive traffic, communicate your offerings to right audience, generate leads and sell your products better.

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