HomeNewsIndia NewsBigwigs collaborate for smart camera development for next-generation ADAS

    Bigwigs collaborate for smart camera development for next-generation ADAS

    Renesas Electronics Corporation, a premier supplier of advanced semiconductor solutions, and StradVision, Inc., a vision processing technology solutions provider for autonomous vehicles with expertise in deep learning, announced the joint development of a deep learning-based object recognition solution for smart cameras used in next-generation advanced driver assistance system (ADAS) applications and cameras for ADAS Level 2 and above.

    To avoid hazards in urban areas, next-generation ADAS implementations require high-precision object recognition capable of detecting so-called vulnerable road users (VRUs) such as pedestrians and cyclists. At the same time, for mass-market mid-tier to entry-level vehicles, these systems must consume very low power. The new solution from Renesas and StradVision achieves both and is designed to accelerate the widespread adoption of ADAS.

    “A leader in vision processing technology, StradVision has abundant experience developing ADAS implementations using Renesas’ R-Car SoCs, and with this collaboration, we are enabling production-ready solutions that enable safe and accurate mobility in the future,” said Naoki Yoshida, Vice President of Renesas’ Automotive Technical Customer Engagement Business Division. “This new joint deep learning-based solution optimized for R-Car SoCs will contribute to the widespread adoption of next-generation ADAS implementations and support the escalating vision sensor requirements expected to arrive in the next few years.”

    “StradVision is excited to combine forces with Renesas to help developers efficiently advance their efforts to make the next big leap in ADAS,” said Junhwan Kim, CEO of StradVision. “This joint effort will not only translate into quick and effective evaluations, but also deliver greatly improved ADAS performance. With the massive growth expected in the front camera market in the coming years, this collaboration puts both StradVision and Renesas in excellent position to provide the best possible technology.”

    StradVision’s deep learning–based object recognition software delivers high performance in recognizing vehicles, pedestrians, and lane marking. This high-precision recognition software has been optimized for Renesas R-Car automotive system-on-chip (SoC) products R-Car V3H and R-Car V3M, which have an established track record in mass-produced vehicles. These R-Car devices incorporate a dedicated engine for deep learning processing called CNN-IP (Convolution Neural Network Intellectual Property), enabling them to run StradVision’s SVNet automotive deep learning network at high speed with minimal power consumption. The object recognition solution resulting from this collaboration realizes deep learning–based object recognition while maintaining low power consumption, making its use suitable in mass-produced vehicles, encouraging ADAS adoption.

    For more information, visit: www.renesas.comwww.stradvision.com

    ELE Times Research Desk
    ELE Times Research Deskhttps://www.eletimes.ai
    ELE Times provides a comprehensive global coverage of Electronics, Technology and the Market. In addition to providing in depth articles, ELE Times attracts the industry’s largest, qualified and highly engaged audiences, who appreciate our timely, relevant content and popular formats. ELE Times helps you build awareness, drive traffic, communicate your offerings to right audience, generate leads and sell your products better.

    Related News

    Must Read

    Arrow Electronics and Infineon introduce 240W USB-C PD 3.2 reference design for battery-powered motor control applications

    Arrow Electronics and Infineon Technologies AG have announced REF_ARIF240GaN, a...

    Robotics Engineering: The Architectural Evolution Behind IT–OT Convergence

    Factories today operate as dense mechanical ecosystems, whether in...

    How AI Is Transforming Network Protocol Testing in Software-Defined Networks?

    As enterprises accelerate toward cloud-native infrastructure, edge computing, and...

    What is Fashion Tech? Providing New Product Value and Customer Experiences with Technology

    Courtesy: Murata Electronics What is fashion tech? - diverse technologies...

    Emergency Screaming Detection: How AI Recognizes Human Screams and Saves Lives

    Courtesy: Renesas Detecting human screams for help is important in...

    India’s Electronics Push: Ambition Is Clear. Execution Will Decide the Outcome

    India’s electronics story has entered a decisive phase. The...

    India on the Road to Semicon Self-Reliance with Three More Plants

    India to welcome three more semiconductor plants after PM...

    Upcoming years to Bring Boom for Semiconductors and Electronics

    Union Minister for Electronics and Information Technology Ashwini Vaishnaw...

    R&S Propels 6G Readiness With FR1–FR3 Carrier Demonstration

    Rohde & Schwarz and Qualcomm Technologies, Inc. have reached...

    ROHM and Suchi Semicon Establish a Strategic Semicon Manufacturing Partnership in India

    ROHM and Suchi Semicon have announced the establishment of...