It has been long before electrically assisted cycling became a mass (and growth) market, when Panasonic presented its first E-bikes 1979 in Japan. Bicycles always enjoyed a particular attention within the global corporation – company founder Konosuke Matsushita worked in a bicycle store in his youth -and have been part of the product range since the 1950s.
Also nowadays, Panasonic Cycle Technology is setting trends in the e-bike market – not only with battery technology, but also with the powerful motors of the GX series.
Although Panasonic has been active on the European market for twenty years now, the sales structures for two-wheelers have been centrally governed by Japan so far. Now, with the new sales office in the outskirts of Munich, Bavaria, Panasonic is now focusing close customer relations and short distances in the European e-bikes markets.
Accommodated in the premises of Panasonic Industry Europe GmbH with its 600 employees, The team around Andreas Böxler and Peter Obermeier plans to make the big brand’s innovative technology more visible – and perceived as an excellent choice for the continent’s roads and trails.
Learn more at https://eu.industrial.panasonic.com
