Mahindra & Mahindra has introduced its latest BE 6 SPORTEQ electric SUV in India, bringing a new set of AI features and connected technology that works efficiently with its software-powered EV. Launched on August 15, the new series represents an effort to introduce advanced AI features with upgradable software rather than relying on conventional hardware improvements.
To provide an immersive experience, Mahindra has introduced a new feature named TEQ_Talk for the BE 6 SPORTEQ. It’s a conversational AI assistant developed in collaboration with Google Cloud using Gemini technology. According to Mahindra, it integrates 17 specialised AI agents and offers over 100 functions for vehicle controls, navigation, music, applications etc. Through this, drivers can talk to their car like a real person instead of being confined to a specific set of voice commands.
Another area of emphasis is the BE 6’s software-defined vehicle architecture. Mahindra claims that the vehicle will continue to improve after sale through software. From January 2027, further SPORTEQ features will be launched in phases, with access subject to the specific model and variant.
Software plays a part beyond infotainment. In the new BE 6 SPORTEQ, for example, are Drift Mode and Acceleration Boost that can modify performance and handling, and the Digital Car Key. For example, Drift Mode and Acceleration Boost that can modify performance and handling and Digital Car Key. These enable owners to unlock and access vehicles with their smartphones and similar devices.
The BE 6 SPORTEQ represents an extension of a bigger trend in the Indian EV market – technology areas, beyond batteries and the powertrain, such as artificial intelligence, cloud connectivity, OTA and software-define architectures (SDAs), are gaining more consumer attention and opening new avenues to deliver continually enhanced features over the automobile’s usage life to customers and car manufacturers.
