In the fast-paced world of digital transformation, Automatic Identification and Data Capture (AIDC) has moved beyond just scanning barcodes it is now driving intelligent business outcomes powered by AI, IoT, 5G, and cloud. At the forefront of this transformation is Mr. Chakravarthy Balaji, Chief Business Officer and Vice President Products & Solutions Group (PSG Business) at TVS Electronics (TVSE).
With nearly two decades of leadership at TVSE, Mr. Balaji has played a pivotal role in reshaping the company’s growth trajectory from finance operations to leading large-scale product innovations.
In this exclusive interview with ELE Times, Mr. Balaji shares insights on how AIDC is evolving with next-gen technologies, the role of cloud-native analytics, and how TVS Electronics is positioning itself to lead the next wave of Industry 4.0 adoption in India. Excerpts:
ELE Times: How is Advanced AIDC evolving with AI, IoT, and Industry 4.0?
C. Balaji: Advanced AIDC is shifting from simple data capture to intelligent data interpretation. With AI, IoT, and Industry 4.0, it now enables predictive insights, real-time visibility, and autonomous decision-making across industries.
ELE Times: What role do cloud-native integration and real-time analytics play in driving digital transformation through AIDC?
C. Balaji: Cloud-native AIDC ensures scalability and agility, while real-time analytics converts raw data into actionable insights. Together, they drive faster decisions, process transparency, and end-to-end digital transformation.
ELE Times: What makes TVS Electronics’ ‘Make in India’ AIDC solutions stand out technologically?
C. Balaji: Our AIDC solutions are rugged, reliable, and designed for Indian conditions while meeting global standards. With launches like industrial-grade label printers, scanners, fixed scanners, and enterprise mobile computers such as HS65 and T1 Pro, we combine strong R&D, local innovation, and pan-India service support to deliver true “Make in India” excellence.
ELE Times: What role is TVS Electronics playing in leveraging AIDC to drive digital transformation across industries?
C. Balaji: TVS Electronics is enabling enterprises across retail, logistics, manufacturing, and healthcare with end-to-end AIDC solutions. We act as a solutions partner, aligning technology with business outcomes and industry digital roadmaps.
ELE Times: Which emerging technologies (AI, IoT, 5G, cloud) are most critical for the future of AIDC-led transformation?
C. Balaji: AI, IoT, 5G, and cloud are converging to redefine AIDC. Together, they transform AIDC from a data enabler into a decision enabler, powering the next wave of digital enterprises.
ELE Times: How is TVS Electronics preparing its products and services to address the next wave of digital transformation needs?
C. Balaji: We are expanding our portfolio with industrial-grade label printers, advanced scanners, fixed-position devices, and mobility solutions like HS65 and T1 Pro. Alongside, we are building partnerships in AI, IoT, and cloud to deliver future-ready, scalable, and customer-centric solutions for Industry 4.0.
